Purchase on account: Why you should offer this payment method as an online Comerciante
The payment method 'purchase on account' is often the crucial tool for turning hesitant first-time visitors into paying customers. In this article, you will learn why this payment method is so important in Swiss e-commerce and how you can easily offer it in your shop with Payrexx.
Linda
Rajan
As an online Comerciante, it is crucial which payment methods you offer your buyers. The numbers speak for themselves: According to the E-Commerce Sentiment Barometer 2024 of HWZ, Invoice purchase with 70% remains one of the most popular payment methods.
This is also recognised by Comerciante, as shown in the Online Retail Survey 2024 by ZHAW: Around 72 per cent of Swiss online Comerciante offer this method. For 34 per cent of them, invoice purchase even accounts for a revenue share of over 50 per cent. Those who do not offer this payment method are foregoing potential revenues.
In addition, no other payment method satisfies the need for control and security when shopping online as well as this one. First-time visitors to your webshop often want to inspect your goods and services before actually paying for them. This gives them the assurance that the ordered product meets their expectations. This is exactly what invoice purchase enables.
Generate more revenue thanks to stronger trust
The foundation of trust you create by offering invoice purchase works both ways. On the one hand, you give your customers the assurance of being able to inspect the goods first. On the other hand, you show that you count on their fairness in terms of payment. A study by the HWZ on the success factors in Swiss e-commerce confirms that this perceived security significantly lowers the purchase threshold, especially for new customers.
Many people are also sceptical about shopping online – especially when they have to enter sensitive data, such as their credit card information. The purchase process is often abandoned at precisely this point. With invoice purchase, you overcome this hurdle: your customers can conveniently obtain the goods or services and usually only need to provide their address for delivery.
In the end, invoice purchase also has a positive impact on the revenue of your online shop. If you offer this payment method, your business appears more reputable, you can significantly reduce purchase abandonment and increase the completion rate, especially for new customers. Data from the Netcomm Suisse Association regularly show that the absence of preferred payment methods is one of the main reasons for cart abandonment. Satisfied customers are also more likely to return and recommend your shop to others.
Protect yourself against potential risks
Although the advantages of invoice purchase clearly outweigh the disadvantages, this payment method also involves some challenges. For example, it may happen that you ship the goods but the payment from your customers does not arrive. Such a scenario can cause significant difficulties, especially for smaller Comerciante with limited resources. The manual effort involved in managing incoming payments, reminders, or collection processes should also not be underestimated.
All the more reason to make sense to pass on the effort and responsibility. Studies by the Lucerne University of Applied Sciences and Arts on receivables management for SMEs emphasise that outsourcing these processes to specialised providers not only minimises the risk of non-payment but also conserves your own liquidity and significantly reduces administrative burdens.
The good news: There are various invoice purchase providers who take on the risk of non-payment and the verification of buyers, the so-called credit check, for you. Below, we take a look at all these options and explain how you can use them with your Payrexx account.
The following providers can be linked via an External provider with Payrexx:
POWERPAY
Mit POWERPAY, entwickelt von der MF Group AG, kannst Du Deinen Kund:innen Kauf auf Rechnung mit Teilzahlungs-Option anbieten. Die Bonitätsprüfung und das Risiko eines Zahlungsausfalls übernimmt dabei POWERPAY. Dieser Anbieter ist ideal für Shops mit Fokus auf den Schweizer Markt, bei denen Kundenzufriedenheit und Sicherheit im Vordergrund stehen.
CembraPay
Schenke Deinen Kund:innen grösstmögliche Flexibilität, indem Du ihnen Kauf auf Rechnung mit oder ohne Teilzahlungsmöglichkeit von CembraPay als Zahlungsmittel anbietest. Eine einzigartige Lösung in der Schweiz – ohne Zinsen oder zusätzliche Gebühren. Für Dich als Händler:in mit garantiertem Ausfallrisiko und Vorfinanzierung. CembraPay verhilft Dir zu einer höheren Conversionrate und steigert Deinen Umsatz.
Ideal Payment
Ideal Payment ist eine gute Lösung für kleine und mittlere Unternehmen, welche Konditionen individuell vereinbaren und Prozesse an ihr Geschäftsmodell anpassen möchten. Mit Ideal Payment erhältst Du eine sichere Rechnungskauf-Lösung ohne hohe Fixkosten oder komplizierte Integrationen. Dieser Anbieter ist für Dich als Händler:in besonders dann interessant, wenn Du mit wenig Aufwand starten und trotzdem professionell auftreten möchtest.
The following provider is available within the Payrexx-developed payment provider Payrexx Pay Plus:
Klarna
Klarna ist perfekt für Händler:innen, welche ihre Produkte international verkaufen. Klarna ist europaweit etabliert und schafft Vertrauen bei Kund:innen, gerade innerhalb mittelgrossen und grösseren Shops. Neben dem klassischen Rechnungskauf bietet Klarna Optionen wie “Später bezahlen”, Ratenzahlung oder Finanzierung.
Invoice purchase is much more than just a payment method you offer as a Comerciante. It is a strategic tool that directly addresses the need for security and trust among new customers. If you offer this option, you can secure a clear competitive advantage. And with Payrexx, these benefits can be easily transferred to your online shop.
