Create a club shop in Switzerland: sell merch, tickets and courses online

Swiss clubs and associations can set up their own online shop for merchandise, event tickets, and course registrations without any programming knowledge. Mini webshops or one-page shops, hosted with a Payment Service Provider (PSP) and accepting payments via TWINT, credit card, PostFinance, and Apple Pay, are ideal for this. Setup takes less than an hour, and costs start at zero francs in fixed costs plus transaction fees of approx. 1.3–2.5% per sale.

This guide compares the three most common sales channels for clubs, shows three concrete use cases (fan shop, ticket shop, course registration), and explains step by step how to set up your club shop.

1. Why having your own club shop makes sense

Many clubs sell jerseys via WhatsApp messages, concert tickets via bank transfer, and course places with a handshake at training. This works – until it doesn't: orders get lost, payments are missing, and the treasurer loses track. A simple online shop solves three problems at once: it displays the offer, takes the order, and collects the payment – all in a single step.

A mini webshop (also known as a one-page shop) refers to a single web page featuring a few products that is directly connected to a payment solution. Unlike a full-fledged e-commerce shop (e.g. WooCommerce, Shopify), a mini webshop requires no separate domain, no hosting, and no technical maintenance. It is ideal for clubs selling between 3 and 20 products.

2. Three use cases: How clubs use their online shop

2.1 Sports club fan shop: jerseys, caps, and water bottles

A football or floorball club offers club merch to its members and fans: jerseys (EUR 65–85), caps (EUR 25), water bottles (EUR 15), and hoodies (EUR 55). In the mini webshop, the buyer selects the product, size, and colour, enters their address, and pays immediately. The club receives the order including payment and either ships the product or offers pick-up at the next home match.

2.2 Cultural association ticket shop: concert, theatre, reading

A brass band sells tickets for its annual concert (EUR 25 adults, EUR 15 children). Instead of selling the tickets for cash at the door, they set up an online ticket shop. The buyer selects the category, pays via TWINT or credit card, and receives a confirmation email that serves as the ticket. At the entrance, the confirmation is scanned via smartphone or printout, or checked manually. Benefit: the club knows the attendee count in advance and can plan catering more effectively.

2.3 Course provider: yoga subscription, cookery class, training camp

A yoga club offers a 10-class pass for EUR 180 and single sessions for EUR 22. A cooking club sells individual course places (EUR 75 per evening). In the mini webshop, the product page doubles as a registration form: name, email, requested course, and date. Payment is made directly upon registration – saving the club from having to chase up payments. For recurring offers, subscription models with automatic monthly billing are well-suited.

3. Comparison of three sales channels

Not every club needs a full webshop. Depending on the offering, target audience, and technical expertise, three approaches come into question.

Tip: For most clubs, the mini webshop is the sweet spot: minimal effort, professional payment processing, sufficient features. A full webshop is only worthwhile if the club maintains an extensive product range and regularly adds new products.

4. Step by step: setting up a club shop

4.1 Define products

Determine which products your club wants to sell online. Keep the list short – 5–10 products are enough to start. For each product, you need: name, price in EUR, description (1–2 sentences), a photo, and variants if applicable (size, colour). For tickets: event date, category, available quantity. For courses: date, time, instructor, participant limit.

4.2 Set up shop

Register with a PSP that offers mini webshops – such as Payrexx Pages, MyCommerce, or a comparable Swiss tool. Upload your club logo, select the colours, and add the products with photo, description, and price. Activate the payment methods: TWINT, credit and debit cards (Visa, Mastercard), PostFinance Pay. Test the shop with a test payment (minimal amount, then cancel).

4.3 Sell and promote

Share the shop link via email with members, post it on social media, and print it as a QR code on flyers. For pre-orders (e.g. jerseys before the season starts), set an ordering window with start and end dates. For tickets, communicate clearly: “Secure online tickets – limited spaces”. For courses, send the link directly with the course confirmation.

4.4 Combination on-site + online

Many clubs sell online AND at matches or events. Here is how it works: the online shop accepts pre-orders (immediate payment). At the event itself, the pre-ordered products are ready for collection. In addition, you collect payments from walk-in customers via Tap to Pay, card terminal, or QR code at the stand. Revenues from both channels flow into the same PSP Dashboard.

5. Cost overview: How much does a club shop cost?

The following table shows the costs for a typical club shop with 10 products and 50 orders per month at an average price of EUR 40.

Result: The mini webshop is the most cost-effective solution for most clubs when factoring in the time required for setup and maintenance. Pure transaction costs are slightly lower with an independent webshop, but infrastructure and maintenance costs outweigh this at low volumes.

6. Checklist: setting up a club shop

• Products defined: name, price (EUR), description, photo, variants (size, colour)

• PSP account opened and verified (articles of association, IBAN, committee identification)

• Mini webshop created: logo, colours, products uploaded

• Payment methods activated: TWINT, credit card, PostFinance

• Form fields set up (name, address, size – depending on product)

• Test order completed and confirmation email verified

• Shop link shared: email to members, social media, QR code for print

• Process for on-site collection defined (print order list or tick off digitally)

• Refund process clarified (e.g. in case of event cancellation)

• Orders exported regularly (CSV) for accounting and fulfilment

With “Pages”, Payrexx offers a mini webshop that can be set up without programming knowledge, combining merch, tickets, and course registrations with integrated payments (TWINT, credit card, PostFinance, Apple Pay).

Form fields for name, address, and custom details (e.g. T-shirt size or course date) can be configured per product. Orders flow into a central Dashboard with export functionality. The Free plan has no monthly fixed costs – the club only pays transaction fees per sale.