Payrexx Pages Use Case Gerber Blumen & Co. - Online Flower Trade
The online flower trade is flourishing and more and more people are ordering flowers online. According to a study by Bitkom in 2016, one in five Internet users has already bought flowers online. Blumen Gerber & Co. has also been operating a successful web store for floristry since 2017, increasing its sales 325-fold.
This is Gerber Flowers & Co.
Gerber Blumen & Co. is active in the areas of floristry, garden center, ornamental plant production with wholesale and services around a "green oasis" for the home. The company employs up to 45 people depending on the season and is managed by the third generation of Ruedi Gerber and Stephan Nyffeler.
Is the online flower business worth it?
As early as 2017, Gerber Blumen & Co. became aware of the importance of digitalization and so they decided to create their own web store for bouquets, flower arrangements, gifts, decorative items and various garden accessories. The online store brought enormous increases in sales, especially during Corona times, and Ruedi Gerber admits:
"We couldn't have handled that volume of orders with phone orders at all."
Although he knows that business currently still lives primarily on emotion with the on-site shopping experience, he is convinced that they will need to continue to expand the online channel as it will also grow in their industry based on longer-term consumer behavior.
That's what's behind the online store of Gerber Blumen & Co.
Blumen Gerber & Co. relies on Pages - the webshop tool from Payrexx - for online sales. With the tool, which can be designed in Corperate Design, they were able to create their own webshop with just a few clicks and start selling immediately.
Gerber Blumen & Co. simply integrates the sales page as a button on the website so that customers can see the products directly in a separate window. Gerber Blumen & Co. enables payment with the most popular local payment methods such as Mastercard, Visa, Apple Pay, Google Pay, PostFinance, PayPal and TWINT.
A successful partnership
Ruedi Gerber sees the reason for the successful partnership between Gerber Blumen & Co. and Payrexx in the simplicity of the tools, the price-performance ratio with high professionalism and innovation, as well as the fast and uncomplicated support. He goes on to say:
"Payrexx is a cost-effective payment solution where we only need one contact person. The billing process and administration are also very simple and user-friendly."
Many thanks to Ruedi Gerber, member of the management of Gerber Blumen & Co. for the exciting insights into their company. We are pleased about the successful cooperation and the trust placed in us.
Visit the website of Gerber Blumen & Co. and convince yourself of the simplicity of the tools and the numerous possibilities with Payrexx: Test now for free.
