When advance ticket sales for a major open-air festival, a club night, or a business event launch, technology comes under pressure. Thousands of visits within a few seconds require a reliable infrastructure. This is precisely where TicketPlus steps in, positioning itself as an independent Swiss alternative to the major ticketing monopolists in the market. 

The Zurich-based company follows its own path, as Markus Soller, Managing Partner, explains: “We sensed a growing frustration among many event organizers about having to hand over control of their own customer data to the large ticketing monopolists. The market urgently demanded an independent, data-secure Swiss alternative. That is exactly what drives us at TicketPlus: We want to restore full data sovereignty to organizers while offering them technology that is 100 percent tailored to their needs.” 

TicketPlus’s biggest promise is data sovereignty: 100 percent of all customer data belongs to the organizers, while the attributes “Swiss Made” and “Swiss Hosting” ensure maximum stability and security. In addition, the system adapts to the organizers—not the other way around. As a complete white-label solution, the ticket shop runs in the design of the events and on its own domain.

Acid test at the ESAF and record rush at Circoloco

For the Federal Wrestling and Alpine Festival (ESAF), Migros relied on TicketPlus technology to organize its tent city. A fully integrated white-label shop was launched at ticket.migros-zeltstadt.ch, through which hundreds of overnight accommodations were sold in two languages.

In high demand: The Migros tents at ESAF 2025. Countless wrestling fans rushed the booking portal simultaneously shortly after launch. This challenges the IT infrastructure.

The logistical and technical complexity behind this project was immense. At the official sales launch, wrestling fans simultaneously rushed the system to secure one of the sought-after tents. In addition to the pure booking numbers, many personal details had to be collected at the same time, such as check-in times or meal options. All of this puts a heavy load on the IT. In such peak phases, there must be absolute confidence in the infrastructure.

Monumental light performance and record advance sales: Circoloco Zurich celebrated a successful premiere with 12,000 tickets processed via the invisible API integration from Payrexx.

The platform also proved that TicketPlus technology effortlessly withstands gigantic rushes in the nightlife and festival scene during the Swiss premiere of the world-famous party label Circoloco in Zurich. In record time, over 12,000 tickets were sold across the virtual counter. During such rapid advance sales, the system does not forgive a single second of delay—every click and every transaction must be processed in real time.

Soller is also proud of the stability of his infrastructure: “It fills us with great pride that we were able to process prestigious major projects like the ESAF tent city for Migros or the rapid record presale for Circoloco Zurich completely error-free. When tens of thousands of requests hit the servers within seconds, the system cannot falter for a single millisecond.”

Seamless white-label payment processing with Payrexx

If a payment gateway delays or stutters even minimally during a moment of peak demand, customers abandon the purchase. For organizers, this means lost revenue and, in the worst case, a negative customer experience that leaves a lasting impression. In addition, the payment process must not feel alien. It has to blend seamlessly into the respective event shop design. Anyone booking a tent with Migros or buying a ticket for Circoloco, as in our example, should not be confused by third-party brands appearing during checkout.

With Payrexx, TicketPlus has found the ideal partner for this. Payrexx relies on a pure API connection and a consistent white-label approach. This means: Partygoers and event guests feel as though they are within the party organizer's familiar brand environment throughout the entire purchase process, which TicketPlus provides to its clients.

“Hiking Sounds” on the outside, Payrexx on the inside: During checkout, partygoers notice nothing about Payrexx processing the payment.

Furthermore, because all relevant Swiss payment methods—above all TWINT, but also PostFinance and credit cards—are available from a single source, the buying experience remains fast, familiar, and secure. This ensures maximum conversion rates and perfectly matches TicketPlus’s “Swiss Hosting” promise.

Ready for the next big event?

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