Trends in the E-commerce market:
Developments and emerging changes.
Payrexx is the most used Payment Service Provider for the first time in 2025
In 2025, Payrexx will be the most used Payment Service Provider (PSP) in Swiss e-commerce for the first time. Payrexx stands out particularly due to its user-friendly all-in-one platform, which combines online and POS payments into one solution. Many SMEs appreciate the easy integration, the wide range of supported payment methods, and the transparent pricing structure.
Payrexx as the most popular Payment Service Provider
Payrexx emerged in the online merchant survey as the most popular Payment Service Provider (PSP) among Swiss SMEs in 2023, surpassing PayPal, Saferpay, and PostFinance. The steadily increasing market share and remarkable growth rate highlighted that Payrexx meets the demands that Swiss SMEs have on a payment provider with its offer.
Fokus Schweiz
An der Onlinehändlerbefragung 2026 nahmen insgesamt 473 Onlineshops teil. Der klare Schwerpunkt lag auf dem Schweizer Markt: 90 Prozent der Teilnehmenden stammen aus der Schweiz, ergänzt durch drei Prozent aus Österreich, drei Prozent aus Deutschland und drei Prozent aus weiteren europäischen Ländern.
82 Prozent der teilnehmenden Onlineshops sind im B2C-Segment tätig – viele setzen zunehmend auf KI-basierte Personalisierung und Omnichannel-Strategien.
51 Prozent der befragten Onlineshops sind im B2B-Bereich tätig, 39 Prozent verkaufen parallel auch an Endkund:innen (B2C). Die Grenzen zwischen B2B und B2C verschwimmen zunehmend.
Rund 9 Prozent der befragten Onlineshops betreiben D2C-Vertrieb – verkaufen ihre Produkte oder Dienstleistungen also direkt an die Endkundschaft (Direct-to-Consumer).
Temu in Switzerland: 4 Tips on How to Stay Competitive as an SME
The intensified market situation is causing Swiss Comercianteinnen and Comerciantes difficulties, particularly the competition from Asian platforms like Temu and others. These tips are meant to help you compete against them.
6 AI tools in e-commerce: Which technologies drive Comerciante:s forward
More than half of Swiss shops use AI tools in their company. The blog shows which tools really have an impact in e-commerce and how merchants can use them profitably.
