Créer une boutique d’association en Suisse : vendre des produits dérivés, des billets et des cours en ligne

Swiss clubs can set up their own online shop for merchandise, event tickets and course registrations without any programming knowledge. So-called mini webshops or one-page shops, which are hosted by a payment service provider (PSP) and accept payments via TWINT, credit card, PostFinance and Apple Pay, are ideal for this. Setup takes less than an hour, and costs start at zero francs in fixed costs plus transaction fees of approx. 1.3–2.5 % per sale.

This guide compares the three most common sales channels for clubs, shows three concrete use cases (fan shop, ticket shop, course registration) and explains step-by-step how to set up your club shop.

1. Why setting up your own club shop makes sense

Many clubs sell jerseys via WhatsApp message, concert tickets via bank transfer, and course spots with a handshake at training. This works – until it doesn't: orders get lost, payments are missing, the treasurer loses track. A simple online shop solves three problems at once: it shows what is on offer, takes the order, and collects the payment – all in one step.

A mini webshop (also known as a one-page shop) is a single web page with a few products that is directly connected to a payment solution. Unlike a fully-fledged e-commerce shop (e.g. woocommerce, shopify), a mini webshop does not need its own domain, hosting or technical maintenance. It is ideal for clubs selling 3–20 products.

2. Three use cases: How clubs use their online shop

2.1 Sports club fan shop: Jerseys, caps and water bottles

A football or unihockey club offers club merch to its members and fans: jerseys (EUR 65–85), caps (EUR 25), water bottles (EUR 15) and hoodies (EUR 55). In the mini webshop, buyers select the product, size and colour, enter their address and pay immediately. The club receives the order including payment and ships the product or offers pickup at the next home game.

2.2 Cultural club ticket shop: Concert, theatre, reading

A brass band club sells tickets for its annual concert (EUR 25 adults, EUR 15 children). Instead of selling the tickets in cash at the entrance, it sets up an online ticket shop. Buyers select the category, pay via TWINT or credit card, and receive a confirmation email that serves as a ticket. At the entrance, the confirmation is scanned via smartphone or printout, or checked manually. Advantage: The club knows the number of visitors in advance and can plan the catering better.

2.3 Course club: Yoga subscription, cooking class, training camp

A yoga club offers a 10-class pass for EUR 180 and individual lessons for EUR 22. A cooking club sells individual course spots (EUR 75 per evening). In the mini webshop, the product page also serves as a registration form: name, email, desired course and date. Payment is made directly upon registration – saving the club from having to chase up payments. Subscription models with automatic monthly debiting are ideal for recurring offers.

3. Comparison of three sales channels

Not every club needs its own webshop. Depending on the product range, target group and technical know-how, three approaches are suitable.

Tip: For most clubs, the mini webshop is the sweet spot: little effort, professional payment processing, sufficient features. A fully-fledged webshop is only worthwhile if the club maintains an extensive range of products and regularly adds new ones.

4. Step-by-step: Setting up a club shop

4.1 Define products

Determine which products your club wants to sell online. Keep the list short – 5–10 products are enough to start with. For each product you need: name, price in EUR, description (1–2 sentences), a photo and, if applicable, variants (size, colour). For tickets: event date, category, available quantity. For courses: date, time, course instructor, participant limit.

4.2 Set up shop

Register with a PSP that offers mini webshops – such as Payrexx Pages, mycommerce or a comparable Swiss tool. Upload your club logo, choose the colours and add the products with photo, description and price. Activate the payment methods: TWINT, credit and debit card (Visa, Mastercard), PostFinance Pay. Test the shop with a test payment (smallest amount, then cancel).

4.3 Sell and promote

Share the shop link via email to members, post it on social media and print it as a QR code on flyers. For pre-orders (e.g. jerseys before the season starts), set an ordering window with a start and end date. For tickets, communicate clearly: "Secure online tickets – limited spaces". For courses, send the link directly with the course confirmation.

4.4 Combination of on-site + online

Many clubs sell online AND at the match or event. Here is how it works: the online shop accepts pre-orders (payment immediate). At the event itself, the pre-ordered products are ready for collection. In addition, you can collect from walk-in customers via Tap to Pay, a card terminal or a QR code at the stand. The revenue from both channels flows into the same PSP Dashboard.

5. Cost overview: How much does a club shop cost?

The following table shows the costs for a typical club shop with 10 products and 50 orders per month at an average price of EUR 40.

Result: The mini webshop is the most cost-effective solution for most clubs, considering the time required for setup and maintenance. The pure transaction costs are slightly lower with your own webshop, but the infrastructure and maintenance costs do not outweigh this for low volumes.

6. Checklist: Setting up a club shop

• Products defined: name, price (EUR), description, photo, variants (size, colour)

• PSP account opened and verified (statutes, IBAN, board identification)

• Mini webshop created: logo, colours, products uploaded

• Payment methods activated: TWINT, credit card, PostFinance

• Form fields set up (name, address, size – depending on product)

• Test order completed and confirmation email checked

• Shop link shared: email to members, social media, QR code for print

• Process for collection at the event defined (print order list or check off digitally)

• Refund process clarified (e.g. in case of event cancellation)

• Export orders regularly (CSV) for accounting and order processing

With "Pages", Payrexx offers a mini webshop that can be set up without programming knowledge and combines merch, tickets and course spots with integrated payment (TWINT, credit card, PostFinance, Apple Pay).

Form fields for name, address and individual details (e.g. T-shirt size or course date) can be configured per product. Orders flow into a central Dashboard with export functionality. The free plan has no monthly fixed costs – the club only pays transaction fees per sale.